It is not the uncertainty but the equivocality of decision problems that call for an intuitive approach. Basically, the article suggests the structuredness of the decision problem as the main criterion for intuition effectiveness, and proposes organization information processing theory to establish this link conceptually. To reconcile this mismatch, this article first critically assesses dominant conceptions on intuition effectiveness and then offers a re-conceptualization that builds on current findings of general intuition research.
Current findings in general intuition research show that intuition is a holistic form of information processing that is distinct from analysis and can be superior in some cases. However, dominant research streams on intuition effectiveness in decision-making conceptualize intuition inadequately, because intuition is considered either detrimental or as a form of analysis. This assumption can be regarded as common sense. Intuition can lead to more effective decision-making than analysis under certain conditions.
0 kommentar(er)
